To get new customers you have to get to know your current customers better.
No one ever said that growing a business was easy. But there are many things that you can do right now that will make the quest for new customers a much less exhausting process.
To bring more money into your business you need to do two things:
– Get your existing customers to buy more from you.
– Get new customers.
Sounds simple enough, but how do you do this? Research. If you have not done so already you need to take a good look at your current customers.
So, whether you’re using sophisticated software system or a basic excel spreadsheet you need to determine a few key factors.
– Who is buying from you most?
– Is this group responsible for the largest number of transactions or the largest dollars into your business?
– What are they buying?
When you take the time to really examine your sales (and your customers) you might be surprised by what you find.
Many a business has made the error of assumption. Don’t fall into that trap. Don’t assume.
Take the time to know for darn certain who is keeping your business rolling along.
Be sure you understand who your most active customers are and who your biggest spenders are—they could be very different.
Your most active customers are very important. You may not make the most off of their many transactions but they
could be your biggest fans and your. biggest cheerleaders if you empower them to become so with referral programs.
However, when you set out to get new customers you may want to model your prospecting after your biggest spenders!
After all, when it comes to customer prospecting it’s really all about bringing in new dollars!
Be sure to see our next blog post: Using your current customers to get new prospects.